BRIEFING
Reintroduce of an existing product with a fresh new look-and-feel to new / loyal customers of the company.
Note: The original files have since been unfortunately lost. The following pitch is a recent and improved re-creation.
SOLUTION
The following was the main project that I participated and collaborated in with the Arc Worldwide Dunkin team in Chicago, IL.
With the re-launch of their darkest-roasted coffee yet, my personal twist on Dunkin Midnight showcases the product as a solar-eclipse of overwhelming rich flavors and powerful enough to overcast their own lighter options.
ROLES
Art Direction
Graphic Design
Packaging & Merch Design
Storyboarding
FEATURED ARTICLES
After the official launch of Dunkin Midnight in the winter of 2022, review articles began to flood the internet with leaning opinions. While most featured product shots and the finalized campaign, the Dunkin News and PennLive Patriot News featured two of my original concept designs I presented to the ARC Worldwide team during my time as an intern.
View the following articles featuring my original campaign concept:
OOH
Posters, Billboards
PROMOTIONALS
Limited edition packaging, gift card and merchandise.
WORK
IN PROGRESS
Art Direction & Copy: Sarah-Marie Sosa & Arc Worldwide