BRIEFING
Rebrand an existing company to showcase their values, humble beginnings, their innovation within the European beverage market and current relevance through modern design.
SOLUTION
Created by Bea and Nuria, Komvida Kombucha is the healthy alternative to soft drinks ideal for any time of the day. With a fresh yet strong, fuschia pink look, this brand is expanding their girl-empowering, entrepreneurial influence around Spain via their eye-candy graphics, inviting adverbs and interactive social media post.
Art Direction
Branding
Print & Digital Design
Advertising
ROLES
Komvida kombucha es una bebida refrescante, ecológica, con probióticos y baja en calorías. Fruto de esa fermentación y al no estar pasteurizada se consiguen los probióticos, que tienen beneficios sobre la salud.
Komvida kombucha is a refreshing, eco-friendly, probiotic-infused and low-calorie drink. As a result of this fermentation and as it is not pasteurized, probiotics are obtained, which have health benefits.
KOMBUCHA + VIDA = KOMVIDA
OLD LOGOS
Solid colored replacements and the inclusion of shines against the original.
#FF1679
LOGOS ALTERNATIVES
#F537F8
#FFFFFF
REBAND LOGOS
Me.
Not me.
Also me (top hand).
BOTTLE PHOTOSHOOT
During the beginning of my internship, I was responsible with organzing and proping the offical Komvida Kombucha re-branding photoshoot. With the help of the company’s senior director, Andrés Gils, we were able to come to common grounds with the photos compositions, lighting and showcasing of the brand.
Fun Fact: I was one of the hand models for the company’s newest flavor at the time, the Superglow photo set! How about that ツ
DIGITAL AND PRINT DESIGN
From creating the company’s brand guidelines and to their advertising prints, the team and I collabortated towards creating digitals and prints that accurately Komvida’s personal expression, as well as they’re branding strategy.
Art Direction: Sarah-Marie Sosa & Andrés Gil
Copy: Luisa Corral